"RedfinNow is like giving the homeowner an easy button for their home sale," said
"It is challenging to be a move-up buyer in highly competitive markets like
To request a cash offer, homeowners visit www.redfin.com/now, type in their address and provide some basic information about their home. RedfinNow uses local insight and its proprietary machine-learning algorithms to make a competitive cash offer based on the home's location, condition and the cost of repairs. Sellers can pick their closing date between 10 and 90 days from accepting RedfinNow's offer.
For sellers who prefer to list their home on the open market, Redfin's local real estate agents provide a full-service offering for a listing fee as low as 1%.
"As a technology-powered real estate company, Redfin educates homeowners on all of their selling options," said Aleem. "Sellers who value convenience and certainty love RedfinNow, while those who want to list on the open market for the lowest fee choose to work with a Redfin agent."
Once RedfinNow owns a home, it makes updates and then lists the home for sale on the open market. Redfin makes it easy for buyers to safely tour RedfinNow listings without an appointment. Buyers can unlock the door of most RedfinNow homes with the Redfin app and self-tour seven days a week, from
RedfinNow is initially making offers on single family homes and townhomes built after 1960 in select neighborhoods in the following counties. It expects to expand to additional neighborhoods and property types in the region over time. The buying parameters are subject to change:
Atlanta: DeKalband Gwinnett Nashville: Davidson, Rutherford, and Williamson
To learn more about RedfinNow and to request an offer for your home, visit www.redfin.com/now.
Redfin ( www.redfin.com ) is a technology-powered real estate company. We help people find a place to live with brokerage, instant home-buying (iBuying), rentals, lending, title insurance, and renovations services. We sell homes for more money and charge half the fee. We also run the country's #1 real-estate brokerage site. Our home-buying customers see homes first with on-demand tours, and our lending and title services help them close quickly. Customers selling a home can take an instant cash offer from Redfin or have our renovations crew fix up their home to sell for top dollar. Our rentals business empowers millions nationwide to find apartments and houses for rent. Since launching in 2006, we've saved customers more than
For more information or to contact a local Redfin real estate agent, visit
. To learn about housing market trends and download data, visit the
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Redfin Journalist Services: Erin Osgood, 206-588-6863, email@example.com