Buyers and sellers in
"Our goal is to make buying and selling Canadian homes more affordable, with Redfin agents who always put customers first," said Redfin CEO
As a technology-powered real estate brokerage, Redfin can provide full service and charge less because it attracts most customers through its site and has built software to automate tasks and paperwork, making the entire process more efficient. Once someone chooses to work with a Redfin agent, the service is tailored to each client's needs with Redfin agents guiding clients through the entire home-buying and selling process. Redfin's local, full-service agents are employees, not independent contractors, and their bonuses are based in part on customer-satisfaction.
For home sellers, Redfin will charge a 1 percent listing fee. Redfin agents provide a complete home-selling service, including pricing and staging advice, free professional photography, a 3D walkthrough of the home, open houses, yard signs and beautifully designed marketing materials. Redfin listings will receive premier placement on Redfin.ca and will be displayed on Realtor.ca and other Canadian real estate websites via the Multiple Listing Services.
By working with a local Redfin agent, a seller in
Homebuyers who work with Redfin also save because the company refunds part of its commission to the buyers it represents. Redfin technology helps buyers act fast with instant alerts that let them know when homes hit the market or drop in price. With Redfin's Book It Now feature, homebuyers can set up property showings with a few taps on a smartphone.
"I was attracted to Redfin's mission to redefine real estate in the consumer's favor and have experienced firsthand that it isn't just a nice sound bite, it's truly a mindset that is woven into the fabric of who we are as a company," said Anderson. "I'm proud to introduce Redfin to
Redfin customers, whether they buy a home or not, are asked to review the service they received from their Redfin agent. The reviews are published on the agent's online profile and agent bonuses are based in part on these reviews.
By posting agent reviews and agents' insights on client offers they've written and homes they've toured, Redfin aims to empower consumers to make more informed homebuying and selling decisions. Redfin supported making Canadian home sale data more accessible to the public in testimony to the
For more information and to sign up to be alerted when Redfin launches in
Redfin (www.redfin.ca) is a technology-powered, residential real estate brokerage with a mission to redefine real estate in the consumer's favor. Redfin will launch brokerage services in
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Redfin Journalist Services: Alina Ptaszynski, 206-588-6863, firstname.lastname@example.org