News Releases

January 31, 2017 at 5:00 AM PST
Redfin Housing Demand Index Reached a New High in December

Homebuyer Demand Increased 15 Percent in the Last Month of the Year

SEATTLE — Jan 31, 2017 — The Redfin Housing Demand Index increased 15.1 percent to a seasonally adjusted level of 124 in December, according to Redfin (, the next-generation real estate brokerage. This marks the highest level recorded since January 2013, the first month measured by the Redfin Demand Index.

The Demand Index is based on thousands of Redfin customers requesting home tours and writing offers. A level of 100 represents the historical average for the three-year period from January 2013 to December 2015.

"In general, buyers are attracted to brand-new listings," said Redfin chief economist Nela Richardson. "In December, we started seeing homes that spent time on the market, perhaps because they were not in the hottest neighborhood or needed renovation, finally get offers. Based on the number of sellers who've contacted Redfin this month, we expect a sizeable increase in new listings in the next two months. With new listings on the way and this year's buyers willing to take a look at older inventory, we anticipate that sales in early 2017 will be strong."

Compared to the previous December, homebuyer demand was up 26.3 percent, buoyed by a 36.4 percent year-over-year increase in homebuyers requesting tours and 10.2 percent year-over-year increase in buyers making offers.

Among the metros tracked by Demand Index, San Francisco posted the biggest increase in demand compared to 2015, with its Demand Index up 114.1 percent to a level of 102 in December. With three consecutive months of levels just over 100, San Francisco's homebuyer demand may have normalized after a tumultuous 2015 and an uneven start to 2016.

"In 2015 at this time, we were at a peak in pricing in San Francisco. Buyers were discouraged because they weren't sure if prices were going to continue to climb or if they were going fall. Also, a number of tech companies, including Twitter, announced layoffs in the fall of 2015. Buyers were taking a wait-and-see approach. This year, prices are more stable and with interest rates spiking after the election, we have people wanting to jump in the game before rates go higher. The interest rate spike inspired several of my buyers to put more aggressive offers on homes," said Winnie Lai, Redfin real estate agent in San Francisco.

Los Angeles posted the biggest month-over-month increase in demand, up 38.1 percent in December.

For additional national and local data and analysis, including metro-level charts and insights from real estate agents, please visit:

About Redfin
Redfin ( is the next-generation real estate brokerage, combining its own full-service agents with modern technology to  redefine real estate in the consumer's favor. Founded by software engineers, Redfin has the country's #1 brokerage website and offers a host of online tools to consumers, including the Redfin Estimate, the automated home-value estimate with the industry's lowest published error rate. Homebuyers and sellers enjoy a full-service, technology-powered experience from Redfin real estate agents, while saving thousands in commissions. Redfin serves more than 80 major metro areas across the U.S. The company has closed more than $40 billion in home sales through 2016.

For more information or to contact a local Redfin real estate agent, visit  To learn about housing market trends and download data, visit the Redfin Data Center. To be added to Redfin's press release distribution list, subscribe here. To view Redfin's press center, click here.